What’s Your Honest Opinion Of Advertising Awards? «

What’s Your Honest Opinion Of Advertising Awards?

We all know the big contenders.

The One Show.
The Cannes Lions.
The D&AD.

But if I were to list all of the award shows currently out there, this would be one very long blog entry.

Many people say that advertising awards are pointless, because they have become ceremonies to award clever thinking, not great advertising. And yes, there’s a difference.

Others say that advertising awards are essential, as they help agencies attract new clients. For the creatives, it’s a way to legitimize months of hard work on a campaign.

What do you think? Are awards just there to polish egos and make money? Or are they important? Check as many boxes as you want below, and then see the results.


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