Stock Investors Plan With Their Heads, But Buy With Their Hearts «

Stock Investors Plan With Their Heads, But Buy With Their Hearts



Investors in the stock market often plan with their heads, but buy with their hearts. This can be a dangerous combination.

Planning with your head means doing your research, watching prices and developing a strategy for getting into and out of a stock purchase.

It means remaining emotionally unattached to your investment decisions and relying on cool, hard numbers to drive your decision making.

Yet, with all our planning, some shiny new investment opportunity will dazzle investors and the best laid plans go out the window.

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