When you play a game, you keep score. But it doesn’t matter how many runs you score, in a baseball game for instance, if the other team scores more. Whether you lose by one run or ten runs it’s still a loss.
The same is true in business. Many business use KPI to keep score, but that isn’t enough. You have to manage the actions that will make that score bigger. Read Just Keeping Score Isn’t Winning to learn how.

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