Internet Banner Advertising «

Internet Banner Advertising


Internet Banner Advertising
Advertise.com is a premier platform for search, display and performance marketing. It helps companies design better online marketing plans and to increase their effectiveness. It enables advertisers to reach a wider audience through an exclusive network of search engines and publisher properties. Founded in 2001 as privately held pay-per-click (PPC) search network ABCSearch.com, the company was re-branded in 2009 as Advertise.com, Inc. Their online marketing solutions include high-quality PPC traffic, cost-per-action (CPA) marketing, internet banner advertising, and remarketing opportunities.

Headquartered in Sherman Oaks, California, Advertise.com has more than 75 employees around the world, with a portfolio of brands including ABCSearch and the award-winning social search engine Scour.com. Advertise.com is a leader in online advertising, connecting thousands of advertisers with millions of consumers every day. The company delivers over 10 billion ad impressions each month. The idea behind it is to use online marketing tools e.g. internet banner advertising, for the right audience at the right time. Internet banner advertising refers to small rectangular advertisements that appear on all sorts of Web pages and vary considerably in appearance and subject matter.

However, they all share a basic function, if a user clicks on them the Internet browser takes them to the advertiser’s Web site. Other than this function, a banner ad is somewhat similar to a traditional advertisement one would see in a printed publication such as a newspaper or magazine. Like print advertisements, banner advertisements come in a variety of shapes and sizes. There are various banner sizes, according to pixel dimensions. There is no rule to effective internet banner advertising. The most important things are to make visually appealing advertisements with interesting/relevant content and to intelligently place the advertisements so they are exposed to audiences that would be interested in them. Combining these qualities may seem like a simple notion, but effectively accomplishing this is nothing short of a complicated art. Various targeting yardsticks are used to segment the target market accurately e.g. demographics, age, location etc.

To prevent any fraudulent business transactions, and to prevent hackers from obtaining or using consumer information, Advertise.com uses ClickShield, a fraud prevention software that is patent pending technology of Advertise.com. It gives the company a competitive edge over customers by making all transactions/information sharing safe ad reliable. The traffic source identification platform also allows for a greater degree of network transparency. Advertisers are able to create a custom network of high performance traffic sources by removing low performing sources on any campaign. For example, with internet banner advertising, consumers can be assured of not being led to fraud websites. The Advertise.com Display Marketing platform brings internet banner advertising to the fore-front of their vast publisher network of over 200 million users. Targeting is done on industry leading practices, including behavioral, vertical channels, geo-location, and remarketing. These targeting measures enhance an advertisement’s performance. Hence, companies looking for a safe and reliable method of increasing their online presence can trust Advertise.com to help them achieve their strategic objectives

 

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